Hundreds of events. Dozens of partners. One clear view of what's working.
GenoSI gives brands, dealer groups and agencies one platform for every lead their events produce. Each lead is captured once, delivered straight into your CRM while the guest is still on site, and read by AI that tells you where to put next quarter's budget.
Built for national programs. Just as easy for a single Saturday sale.
| Region | Events | Leads | Hot | First call |
|---|---|---|---|---|
| Northeast | 41 | 5,230 | 912 | 3 hrs |
| Southeast | 36 | 4,480 | 761 | 5 hrs |
| Central | 33 | 4,015 | 655 | 4 hrs |
| West | 36 | 4,695 | 777 | 31 hrs |
Illustration only. Made-up program and numbers.
Most event programs can't answer a simple question: did it work?
The events themselves usually go fine. The trouble starts when the tent comes down and everyone's data heads off in a different direction.
Scattered across partners
Every agency, region and dealer keeps its own list in its own format. Pulling a national number together takes weeks.
Stuck outside the CRM
Leads sit in exports and inboxes for days. By the time a salesperson calls, the shopper has bought somewhere else.
Results nobody can prove
You can count sign-ups. You can't show which events sold cars, so budget reviews turn into opinion.
Every team does it differently
Different forms, different questions, different consent wording. Nothing lines up, so nothing compares.
Guest data in loose hands
Spreadsheets emailed around, shared tablet logins, paper sheets in a car trunk. No one can say who saw what.
Paying for the same thing twice
One tool for registration, one for check-in, one for forms, another for reports. Separate contracts, same data, typed in again.
The lead, the follow-up and the proof, in the same system.
Every agency, region and dealer on your program works the same way. Here's what that changes.
Straight into your CRM
Each lead is delivered into your CRM while the guest is still at the event, with notes on what they came to see. Your team keeps every one of them.
Captured once, used everywhere
Field staff on their phones, self-serve kiosks and online registration all feed one profile per guest. Nobody types the same person in twice.
Analysis your team never has time for
Each guest gets a buying score as they sign up. A plain-English summary is waiting the next morning. Ask your data a question the way you'd ask an analyst.
Numbers you can take into budget season
GenoSI keeps score the same way at every event. You see what each one returned, and set real targets for the next program.
Your guests' data stays yours
Each client owns the leads it collects. Export them whenever you like. We never sell your data or share it with another client.
From one Saturday sale to a national calendar
The same platform works for a single rooftop and for a coast-to-coast program with dozens of agencies.
One system from the first sign-up to the sale.
GenoSI replaces the patchwork with one set of tools that every agency, region and dealer on your program uses the same way.
Every guest, every station
Field staff on their own phones, self-serve kiosks, online registration, license scan, digital waivers and check-in at each stop on site. Works with no signal.
Straight into your CRM
Each lead is delivered into your CRM while the guest is still at the event, with notes on what they came to see. Your team keeps every one of them.
A message for each person
Our AI drafts a follow-up from what each guest told your team: the model, the timing, the trade-in. You approve it before it goes.
What worked, in plain English
Every event gets a one-page summary. Every program gets benchmarks by region and dealer, so the next plan starts from evidence.
AI that does the analysis your team never has time for.
A head count is where most event reports stop. Geno reads every lead, every staffer and every event, then tells you what to do about it.
Intent scoring on the spot
Each guest gets a buying score the moment they sign up, based on the car they drive now, trade-in timing and the models they asked about.
Straight into your CRM
Every lead lands in your CRM automatically, with the score and the reason attached, so the first call is a good one.
Follow-ups written per guest
No more one-size blast. Each message reflects what that person actually said at the event.
The event on one page
A plain-English summary waits in your inbox the next morning. Every number links back to the leads behind it.
Benchmarks that travel
Compare any event against your others, by region, by dealer and by national, regional or dealer-level program.
Alerts before it's too late
Know the same day when a staffer is falling behind or a dealer hasn't called its hot leads.
Ask your data anything
Type a question the way you'd ask an analyst. Get an answer with the numbers to back it.
Leaderboards for every team
Leads, complete contacts and hot leads per staffer, per event and across the season.
Walk into budget season with numbers, not anecdotes.
GenoSI keeps score the same way at every event. You see what each one returned and set real targets for the next program.
Measure
Cost per lead and per hot lead, registered against showed up, and how fast each dealer followed up. Same definitions everywhere.
Tie it to sales
Upload your sales file and see which events, which dealers and which staffers produced buyers, not just names.
Plan the next one
Set goals for next season from this season's results, and track every event against them as it happens.
Your guests' data stays yours.
Programs with many partners need clear walls. GenoSI is built around them from the database up.
You own your data
Each client owns the leads it collects. Export it whenever you like. We never sell it or share it with another client.
Walled-off accounts
Brand, agency, region, dealer and event each sit in their own space. One client never sees another's data.
Access by role
A national manager sees the whole program. A dealer sees its own leads. A staffer sees only the events they're working.
Unlimited personal logins
No shared tablet passwords. Every person gets a login, and every lead records who captured it and what consent they gave.
Built for the national program. Ready for the single rooftop.
The same platform scales from one dealer's Saturday sale to a coast-to-coast calendar with dozens of agencies.
National brands & OEMs
One standard for every agency and region, every lead in your CRM, and a program-wide view of what's paying off.
For brands and OEMs →Dealerships & dealer groups
Sales events and test-drive weekends where every lead reaches a salesperson the same day, with a call list ranked by who's ready to buy.
For dealerships →Agencies
Run every client's events from one account, keep each client's data walled off, and hand over reports clients actually read.
For agencies →See it on your own program.
Bring one event or a full season's calendar. We'll walk you through what GenoSI would have shown you, and what we'd change first.
Or write to contact@genosiapp.com